I Don’t Trust You, Please Come a Little Closer

Some friends and I have this WhatsApp chat group to keep in touch since we’re spread all over the country.

+ 1 for technology.

The contents of this ongoing conversation can range from weekend plans to political debates (sorry, Chuy) to time-sensitive flight deal glitches to jump on.

Sometimes we talk about dating, too.

One of our friends likes to screen shot ridiculous messages she gets from would-be “suitors” along with her cynical responses and share them with us.

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6 Skills that All Stellar Content Strategist Have

6 Skills that All Stellar Content Strategist Have_bgtrotter

A little while back I went to a Meet Up for a Coursera class that just wrapped up at Northwestern University called, “Content Strategy for Professionals 1: Engaging Audiences for Your Organization”.

The course is lead by Prof. John Lavine and Prof. Candy Lee of Northwestern’s Media Management Center and Part 2 has just started up.

The purpose was to meet the professors, other locals taking the course, and get our burning content strategy questions answered by the experts.

During the discussion, I made an observation about many people who seem most equipped for “Content Strategist” roles at agencies and organizations: Many who find themselves with that title seem to come from journalistic backgrounds working as editors, reporters or even bloggers.

e.g. People who understand narrative. People who know how to get our attention and keep it. People who know their audience.

Underneath the titles are a set of skills and attributes that are pretty consistently found in good content strategist.

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It’s All Part of the Process

It's All Part of the Process_bgtrotter

I had an epiphany.

I haven’t had one of those in a while.

Do you want to know the secret to finding something you love and positioning yourself to be great at it?

Well, it’s not really a secret.

When I tell you, you’ll probably be disappointed that it’s so anti-climactic. You might think to yourself, “well, obviously”. You may not even believe me.

Poor kid thinks he’s ‘figured it out’ at 26.

Here’s the thing though: If you’re not loving what you’re waking up to go do every and getting better at it everyday, then this may be of interest to you.

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Musing About Money, Careers and What Matters

I had a brief conversation online with a friend the other day.

He’s considering leaving his job in marketing for a role in finance.

Not many people are qualified to easily make a shift like that seamlessly, but his background and network could make it possible.

Stereo-typically though, marketing jobs are fun, invigorating, full of mid-day boozing and attractive, interesting people.

What’s so bad about that? Why would anyone want to leave?

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